At the end of 2000, Volkswagen launched an advertising campaign that featured the song “Pink Moon” off the album of the same name by British folksinger Nick Drake, who’d committed suicide in 1974 and had remained a cult favorite since. The ad was a hit, and the sales of the album increased some 500 percent and stayed there. The spot’s directors were Jonathan Dayton and Valerie Faris, who had gotten their starts in the mid-’80s on the MTV show The Cutting Edge. They’d been turned on to Nick Drake by premier indie record dork Peter Buck, of R.E.M.
– Jesse Jarnow en Yo La Tengo and the Rise of Indie Rock
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